№ 01 — Intro

Designing enterprise systems that simplify complex workflows.

Product Designer focused on building scalable, data-informed tools that improve how people work.

Enterprise SaaSWorkflow ArchitectureConditional LogicInternal ToolsDesign SystemsResearch & StrategyCross-functional LeadershipEnterprise SaaSWorkflow ArchitectureConditional LogicInternal ToolsDesign SystemsResearch & StrategyCross-functional LeadershipEnterprise SaaSWorkflow ArchitectureConditional LogicInternal ToolsDesign SystemsResearch & StrategyCross-functional Leadership

№ 02 — Work

Selected projects, written as systems — not screens.

№ 03 — Research

Progressive — Agency Personas Initiative

Strategy · Research · Cross-functional Leadership

Leading a multi-quarter initiative to define behavioral archetypes across one of the largest independent agent networks in the U.S. — replacing assumptions with a research-backed framework the whole organization could act on.

1,000+

Survey responses

33

Multi-state interviews

4 Qtrs

Roadmap to adoption

AI-assisted

Synthesis pipeline

№ 04 — Approach

Three operating tenets.

I.

Begin with the system

Screens are downstream of structure. Map the underlying logic, the actors, and the failure modes before drawing a single rectangle.

II.

Reduce, then refine

Enterprise complexity is rarely solved by adding interface. It is solved by removing decisions the user should never have had to make.

III.

Measure what matters

Time saved, errors avoided, revenue captured. Design earns its seat at the table by speaking the operator's language.