Michelle Florero — Product Designer.

Apr 2025 — Present

Progressive Insurance

Product Designer · Remote

• Lead end-to-end design of a multi-state agent onboarding system for ForAgentsOnly (FAO), a premier platform supporting ~300,000 independent agents — transforming fragmented, inconsistent flows into a modular, scalable experience used by 40,000+ agents.
• Unified Auto and Property onboarding workflows and introduced dynamic eligibility screening, improving operational efficiency and measurably reducing unqualified submissions.
• Drove a cross-functional persona initiative from research strategy through synthesis — analyzing 1,000+ survey responses and interviews to surface actionable user insights that directly shaped product direction and personalization.
• Led redesign of a high-traffic alerts dashboard, improving information hierarchy, urgency signaling, and customization options through iterative usability testing.
• Deliver high-fidelity prototypes across complex workflows — onboarding, eligibility, and agent-facing tools — navigating technical, regulatory, and business constraints without compromising usability or accessibility.
• Contribute to an enterprise design system by building reusable, documented components including inputs, tables, status messaging, and navigation patterns.

Nov 2023 — Apr 2025

SelectQuote Insurance Services

Product Designer · Oakland, CA (Hybrid)

• Led design of internal quoting workflows used by 500+ agents, reducing average call times by 20% through streamlined interactions and clearer information architecture.
• Designed multi-policy sales functionality within a single unified workflow, contributing to a 15% increase in revenue by reducing agent context-switching and improving completion rates.
• Conducted usability testing and workflow analysis to surface friction points, translating findings into scalable interaction patterns for complex policy processing.
• Contributed to internal design system improvements, ensuring consistency and reducing design debt across enterprise tools.

Mar 2023 — Sep 2023

Los Angeles Fire Department

UX Designer · Remote

• Designed a mobile inventory management system scaled for 100+ fire stations, conducting primary research with paramedics, captains, and chiefs to ground design decisions in real operational needs.
• Created personas, journey maps, and task flows that informed wireframes and high-fidelity prototypes for time-sensitive workflows.

Feb 2023 — Jun 2023

Healint (Migraine Buddy)

Product Design Intern · Remote

• Redesigned data visualization features to improve usability and engagement, delivering high-fidelity designs aligned with design system standards in close collaboration with product and engineering.

Aug 2024 — Present

SFUXD

Community Organizer & Facilitator

• Founded and leads a weekly designer accountability circle and monthly co-working sessions, fostering collaboration, feedback, and professional growth.

Feb 2024 — Feb 2025

Starting Hearts

Lead UX Designer · Remote

• Led end-to-end platform redesign and design system development for a nonprofit, mentoring a junior designer, and guiding design quality through regular reviews.

M.S. Human-Computer Interaction & Design

University of California, Irvine

B.A. Literature

University of California, San Diego