№ 05 — About
I design the systems that make complicated work feel obvious.
Background
I'm a Bay Area native designer, Bolivian-American, and the daughter of immigrants who taught me that good work speaks for itself. I came to design through operations and research, which means I still want to understand the machine before I redesign the dashboard attached to it. Outside work I'm hiking coastal trails and redwoods, dancing salsa and bachata, and writing songs nobody has heard yet.
Approach
Systems before screens
An interface that's easy to use is almost always sitting on top of a model that became honest.
Constraints as material
Compliance, legacy, headcount — these aren't obstacles to design around, they're the brief.
Quiet over loud
Restraint scales. Decoration has a maintenance cost.
Measured, not asserted
Outcomes you can defend to a CFO are the ones that fund the next project.
Recognition
40k+
Agents served by shipped systems
−20%
Avg. handle time on flagship workflow
+15%
Revenue per agent, post-launch